WELBECK
Little Book of Rolex, the Story Behind the Brand
A compact illustrated history of Rolex, from the Oyster to the Submariner.
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Where it ranks in our guides
A medal marks a podium; the score on the right is the product’s score for that recipient.Scores by criterion
Our verdict
80 / 100It packs the history of one of the best-known watchmakers into a small illustrated volume, which makes it a gift that fits a small budget yet feels chosen for a specific interest.
Frequently asked questions
Which models does it cover?
The Oyster, Explorer, Daytona and Submariner are named in the description, alongside the story of the brand.
When was Rolex established?
The book places its founding in 1905.
Is it part of a series?
Yes, it belongs to Welbeck's Little Books of Fashion.
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How we score
The CTG score out of 100 is the weighted average of five criteria rated for every product: proven reliability (36%), perceived value (18%), bond and memory (18%), originality (14%) and novelty (14%). Each criterion has its own published scale, identical for every product: it rates generously, because every product in our selection is already good. The score does not depend on the guide. 60 to 69: average gift. 70 to 77: good pick. 78 to 85: safe bet. 86 to 89: favorite. 90 and above: the perfect gift, a label reserved for excellent products that customers like, one winner per occasion. In a guide, the score for the recipient combines this score with the place in the ranking. The budget is an indicative range: the exact price is shown by the store at checkout. Read our full selection method →